Google Mobile Search Update

Google Update: Mobile Friendly Websites

Is your website mobile friendly?

As the world becomes more reliant on mobile devices to search for content on the web, Google has announced they will be making a couple of changes to their algorithm to include more mobile friendly search results and relevant app content.

Read on to find about what you should expect from the recent Google mobile update and how you can make the most of mobile friendly search results to reach your target market through mobile and smartphone devices...

Mobile Friendly Search Results

What to expect from the mobile results update?

Initially released worldwide on April 21 2015, Google will be expanding their use of mobile-friendliness as a ranking signal.

The update will significantly impact the search results making it easier for users to get relevant, high quality search results that are optimised for the mobile device they are using.

It is now more important than ever to make sure that your website is mobile friendly. Websites that are not optimised for mobile will now be relegated down the search engines rankings page as a result.

If your business is reliant on having a strong location-based presence – for example if you own a pizza shop, or a convenience store, then it is especially important for you, possibly even essential as increasing numbers of your search traffic will be from mobile devices based on recent trends and availability and affordability of mobile or smartphone devices.

Tips for a mobile friendly website

Tips for optimising a mobile friendly website

To ensure a good outcome when working with a developer to build a mobile-friendly site, make sure that you review their portfolio and make sure that they have experience with responsive web design.

Websites that are responsive automatically adjust to the dimensions of the mobile or tablet device to make the transition from one device to the next appear as seamless and user friendly as possible.

Additionally make sure that your developer is committed to making your mobile website as fast as possible, check out Webpagetest.org to see how fast your website loads on different browsers and devices.

Want to test if your website is mobile friendly?

If you would like to test your website to see how mobile friendly it is you can check out Google’s Mobile-Friendly Test at:
https://www.google.com/webmasters/tools/mobile-friendly/

Google has also put together a detailed guide on how to customise your website software;
https://developers.google.com/webmasters/mobile-sites/website-software/

Passed Mobile Friendly Website Test

Need help or advice?

If you have any questions, concerns or would like further advice about how this update will affect you, your business or your website's rankings for mobile and smartphone users, please don’t hesitate to get in touch with the team at Queensland SEO.

We are always happy to help. Simply call us on 1300 'QLD SEO' or contact us online for expert advice.

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  • http://prositeplease.com.au/ Adam

    This is big news and a lot of people are in panic which is good because no one likes a site that isn’t good to use on a mobile. We are doing 3-4 conversions a week right now through http://willingweb.com.

    Yoast also makes an interesting point about how sites are going to start appearing in mobile search results soon, comments are insightful: https://yoast.com/changing-urls-in-search-results/ it just moves so quick.