Frequently Asked Questions (Link Building)



What is Google PageRank?

Google clearly states that your site's PageRank is how important your site is, according to Google in a rating from 1 to 10, with 10 being the maximum. Google also indicates that site's with a higher PageRank are more likely to appear at the top of Google search results. In other words, the higher your PageRank, the higher your chances are of ranking well for your target keywords.

You may read more information below on Google PageRank and Google Toolbar.

* Google Support: PageRank

How to check your PageRank?

You may check your Google PageRank using the Google Chrome and IE add-on called Google Toolbar. Unfortunately, Google no longer supports PageRank or their Google Toolbar for Firefox users but there are extensions available that provide each page's PageRank when browsing.

Our SEO services and Directory Submissions provide monthly reports which include monitoring your PageRank and the number of backlinks your site has.

You may read more information below on Google Toolbar and for Firefox users, we have provided the link to our recommended Firefox Extension for viewing a page's PageRank.

* Google Toolbar
* PageRank for Chrome, Firefox, Safari and Opera Download

What is link building?

Link Building is a service provided to boost the number of incoming links to a website in order to;
A) Boost the PageRank of a website by linking with other sites with a higher PageRank or by having a very large of small PageRank links to your site
B) Increase the website's ranking by using the link title/anchor text and posting on relevant pages with a high PageRank
C) Increase traffic to your website

A website can use submit their link or URL to other websites such as directories, blog sites, review sites, even through social media such as Facebook. There are also other methods such as image and banner advertising aimed specifically for link building purposes.

Once your link submission has been approved by the website's administrator, the search engines will index the page and discover the link to your website, relate this to the content on the page, the PageRank of the page, the target keyword/anchor text used to link to your site and ultimately your site's content relevancy to the link anchor text or our target keyword/s.

To begin your link building campaign you may visit our Directory Submissions page for more details.

Why should I build links to my site?

Building incoming links or what is commonly referred to as 'backlinks' is a useful method to increase your search engine ranking by focusing on increasing your Google PageRank.

As previously mentioned, Google clearly states they determine a site's importance of a webpage. Building links to your site is one method of increasing your PageRank and ultimately both your keyword relevance for target keywords and your search engine rankings for these keywords. Google does however actively target what it deems as link schemes that appear to be unnatural or manipulating the system. In order to avoid such penalties, our links are added over a period of between 24 hours to 2 months.

What are backlinks?

Backlinks are incoming links to your website. The three main types of links are Incoming Links, Outgoing Links and Reciprocal Links.

Incoming Links
'Incoming Links' are links from other websites that point to your site using your website URL.
Incoming links can potentially provide incoming traffic and also assist in increasing your Google PageRank and search engine rankings depending on variables such as the link title, placement on site that links to you and even the content of the site that links to you.

Outgoing Links
'Outgoing Links' are links on your website that point to other websites using their website URL.
Outgoing links are usually added to websites because they provide some value to the website's users that the site may not be able to provide itself.

Reciprocal Links
'Reciprocal Links' are links that are both incoming and outgoing links because the link has been swapped between two websites. Reciprocal links are usually exchanged between related websites in order to provide useful information to their user or for the purposes of increasing the site's Google PageRank and search engine rankings.

How do I increase my backlinks?

The most reliable method for increasing your backlinks is to provide original content to your users on a regular basis that could be considered to be valuable and as such, another user would be interested in sharing your content.

However, there are many ways to increase your site's backlinks such as;
* Writing articles and publish these articles on your website and other sites such as Ezine Articles and Articles Base
* Comments on other relevant sites such as forums, blogs (Note: spam links are usually deleted within 24hrs on most sites)
* Posting reviews on sites within related industries, products or services
* Link Exchange and reciprocal linking with other industry or content related websites
* Submission to directory sites
* Posting your link on social media sites such as Facebook posts, Google+, Twitter, YouTube and so on...

Why do some site’s rankings get penalised?

Search engines such as Google will penalise some website's if Google suspects the site is actively pursuing incoming links for the purposes of manipulating the website's search engine rankings. When a website is penalised, the site will not appear in relevant keyword searches and is effectively filtered out of the search result pages.

Sites may be penalised for any of the following reasons;
* Buying links or automated link submissions
* Using hidden text on your website
* Keyword spamming or keyword stuffing on your website
* Harmful or illegal content on your website

You may check if your website has been penalised by registering your website with Google Webmaster Tools and then follow the steps below;
1) Login to Google Webmaster Tools
2) Click on your site's URL
3) Click 'Search Traffic'
4) Click 'Manual Actions'
5) View if your website or webpage is being penalised and the reasons why

What are link titles & anchor text?

The 'link title' or 'anchor text' is the visible text that a user will see when linking to a website or URL.

Listed below are some common methods for optimising a site using link titles and anchor text;

* Naked link -
* Target keyword - Queensland SEO
* Relevant keyword - SEO services