What is Pay-Per-Click Advertising?
PPC or pay per click advertising is a highly effective method of Internet advertising where an advertiser can effectively pay for clicks to their website for keywords or keyword phrase combinations on a search engine's results page or keyword relevant partnered site of the search engine.
Advertisers place bid amounts on relevant keywords and can create text ads, image ads and re-marketing campaigns to target your website traffic and convert your objectives.
The advertiser's ads can be targeted to geographical and demographic audiences depending on your target audience and allows your business to determine which keywords deliver results by tools such as conversion tracking and other valuable insights into your PPC campaign.
Campaigns are monitored and judged on criteria such as CPC (cost-per-click), CTR (click-through-rate) and the conversion rate and automated monthly reports can be setup and emailed to the advertiser each month.
Set your own budget and control your PPC campaign
One of the most powerful features of pay per click advertising is that you specify your monthly advertising budget, there are no minimums and no maximums, it's up to you and what best suits your needs.
This allows you to test if pay per click advertising is effective for you by initially specifying a small budget to begin with until you are confident that your campaign is delivering the results you deserve.
Google AdWords provides advertisers an opportunity to appear on Google Search result pages for the advertiser's target keywords and also allows for both geographic and demographic targeting depending on the physical location of the user performing the search query.
Google AdWords advertising is available on the Google Search network and Google Display network. Image and banner advertising is also supported with many options and sizes available to suit a wide variety of business needs and budgets.
Remarketing campaigns are those image ads you see when you are browsing the Internet that continue to follow you around while you browse the Internet. These banner ads are usually dependent on user habits such as keywords used on searches, commonly viewing pages of certain content for instance a website about gardening, the user would see ads for gardening related products.
If you are interested in commencing your Google AdWords campaign but want to find out more, please don't hesitate to contact us or check out our Google AdWords campaign management page for a details of our services and prices.
Bing Ads (Bing & Yahoo)
Bing Ads provides pay per click advertising on both the Bing and Yahoo search results pages.
Bing Ads works the same way as most pay per click advertising providers by providing sponsored listings when users are searching for the advertisers target keywords.
The sponsored listings are displayed according to the relevancy and quality score of the advertisers ads and your ad positioning does impact your pay per click performance so staying at the number 1.0 position is recommended.
The Bing advertising networks contains partners such as Bing.com, Yahoo, Facebook, Amazon, Monster, WebMD, CNBC even Viacom and the Wall Street Journal Digital Network.
If you are a current Google AdWords advertiser, Bing Ads even allows you to import your Google AdWords campaign for maximum exposure across all 3 major search engines, Google, Bing and Yahoo.