Keyword Research & Analysis
Don't get stuck with the wrong traffic. Your business needs traffic that converts not consumes time. Keyword research and analysis is an important feature of search engine optimisation and determining which keywords are conversion keywords or niche markets best suited for your website.
We will discuss with you your website objectives and prepare a comprehensive keyword analysis for you indicating which keywords users are using to perform searches, what keywords your competitors are using, average monthly number of searches if possible and the expected time frame to achieve a first page search engine ranking.
Your website and webpages will be added to an XML file which is used by search engines to not only index your website for listings on the search engine results but to specify the priority of pages considered of importance to your users.
An example of an XML Sitemap is provided at the link below;
What are sitemaps? (Google)
Bing Webmaster Tools
Registering your website with Bing Webmaster Tools and submitting your XML sitemap will assist the Bing search engine in crawling and indexing your webpages as well as providing valuable insights into your traffic such as user habits, referring URLs and more...
Bing Webmaster Tools
Google Webmaster Tools
Registering with Google Webmaster Tools enables you to monitor your site's performance and presence in Google Search results. Google Webmaster Tools provides insights and reporting on which queries are used to locate your site, which sites are linking to you (referrers), Google penalties and warning messages and more... Submit your sitemap to enable crawling and even remove content you don't want to appear in Google's Search results.
What is Google Webmaster Tools
Google Places Optimisation
As part of our above and beyond commitment to our services, we will happily register and optimise your business to achieve or improve your Google Places business listing for relevant search results.
Optimising your Google Places listing allows your business a competitive advantage for your target keywords.
Duplicate Content Analysis
Your website will be cross-checked with other sites on the Internet for duplicate content or remarkable similar content and a report provided indicating the results and suggested changes if applicable.
Duplicate content can in some case results in your website's search engine rankings being penalised.
There are many suggested work-arounds such as canonical URL's, however we at Queensland SEO prefer original and unique content as search engines love original content, Google loves original content.
Duplicate Content (Google)
There are many benefits to valid HTML code on your website such as increased cross-browser compatibility including for users who visit your website from a mobile phone or tablet device.
At this stage, search engines don't penalise a site for having invalid HTML coding but Google does actually provide a marginal benefit to website's search engine rankings for sites with valid HTML code.
We will perform an analysis on your website's coding structure and report to you what needs to be fixed if applicable.
Queensland SEO proudly supports valid HTML and the HTML Markup Validation service.
Content Optimisation (Onsite SEO)
Our content optimisation included with the Corporate SEO package contains the following features;
* Unique website title optimisation for each webpage
* Unique website meta-description for each webpage
* Target keywords in meta-keywords tag
* First line of text optimisation
* Header tag optimisation
* Body content (text) optimisation including keyword density
* Image alternate text, description and title tags
* Link anchor text optimisation & Link title tag optimisation
* Add target="_blank" to external/3rd party links
Please Note: service includes optimisation for 5 keywords or 3-5 keyword combinations.
100 x Directory Submissions (Offsite SEO)
We will manually submit your website or landing pages to 100 top website directories to boost your PageRank and stabilise your search engine rankings helping you keep on top of the competition.
The directory submissions can be spread out across multiple keywords according to your target keyword priority. The submissions are also posted on a keyword relevant webpage in the highest level category possible but with less than 15 outgoing links.
The link submissions will be approved over a time period of between 24hrs to 2 months ensuring your website isn't penalised by the search engines which commonly occurs by using dodgy link schemes or paid link programs.
Monthly Rankings Report
Each month you will receive automated monthly reports from the search engines keeping you up to date with your website's performance.
We will also provide you with a search engine rankings report each month for your target keywords indicating your search engine listing position and any changes on the Top 5 search engines in your country of choice. The rankings report scans the Top 100 listings (10 results pages) for each keyword on the selected search engines.