Reach your audience with Facebook
Facebook currently has over approximately 1.3 billion users worldwide.
In order for your business to reach this audience, you first need to attract Facebook users by setting up an informative and content friendly Facebook page for your business and adding videos, photos, offers or discounts and creating events on Facebook.
Once your Facebook page has been created and your content added, you will need to start attracting Likes to your Facebook page by promoting your Facebook page on your website, in email signatures or on other marketing materials. This allows users the opportunity to click Like and keep up-to-date with your latest Facebook posts, images, videos and content.
These posts will appear in your Facebook Page's timeline and in the Facebook News Feed for people that have already liked your page.
When a user Likes, Comments or Shares your Facebook posts and content, this information is posted to the user's Facebook friends effectively telling their friends that they endorse your page, post or content and thus, spreading your message to the friends of friends that Like your page.
There are many methods for reaching your audience on Facebook and more information on some of these is available below. Alternatively, please contact us to discuss how to reach your target audience on Facebook.
Want to increase your Facebook Likes?
We provide your business with the templates to successful posts on Facebook, how to increase your exposure by boosting your Facebook Likes for your Facebook Page or Group.
There are a number of businesses out there that actually 'sell' Facebook Likes however at Queensland SEO, we aim to target people interested in your business and what you have to offer. After all, Facebook isn't a popularity contest it's about delivering a message to your customers, friends and business networks.
Just like all forms of marketing, Facebook requires you to analyse your target market, segment the market and deliver content to this audience using the most time and cost effective methods applicable.
Facebook business page
Creating a Facebook business page for your business is a great way to deliver messages to your followers and also increase your followers with Facebook Likes.
At Queensland SEO, we can create your Facebook page whilst maintaining your corporate image, branding and identity. We actively submit as much information as possible to maximise your Facebook page's exposure as well as provide useful information such as your contact details to your Facebook followers.
A Facebook business page allows you to post special offers and discounts, competitions and contests, regular status updates such as 'We have just completed a new project', some businesses even use Facebook as a support medium for their customers to report complaints, issues and feedback.
If you would like to create a Facebook business page for your business, or would like us to analyse your existing Facebook business page, please don't hesitate to contact us for a confidential discussion.
Advertising on Facebook can be a 'hit and miss' scenario if you don't optimise your posts for your target audience.
Facebook advertising can be set to target your demographic users based on the following;
* Education Level
Advertising on Facebook is highly effective for businesses that post regular content such as videos, articles, and especially special deals, offers, discounts and contests.
Contests are a great way to interact with your Facebook followers by providing them with an incentive to click on your advertisement.
If you would like to know more about Facebook Advertising and it's suitability for your business, please don't hesitate to contact us to arrange a time to chat.
Facebook hash tags (#facebook)
Since Facebook has added the Search feature to their toolbar, hash tag searches have become more popular and are an effective way to reach a new and relevant target audience.
Facebook has also introduced a trending section on user's Timelines to allow the user to see what hash tags are the most popular and currently being discussed by other Facebook users.
Facebook hash tags are must for any business that uses Facebook to connect with their audience.
Please see an embedded post below as a simple example of using Facebook hash tags on posts:
If you business is not using Facebook hash tags and you would like to find out more, please contact Queensland SEO at our contact page to discuss how we can help you increase your Facebook following using optimised Facebook hash tags.
Facebook Website Integration
Facebook integration with your website allows you to both promote your website on Facebook and your Facebook page on your website, enhancing brand reputation with user comments, like and share buttons.
There are a large number of options available and Queensland SEO are more than happy to help setup and integrate Facebook Developer plugins on your website. Please don't hesitate to contact us or take a look at the many examples of Facebook and website integration below:
Facebook Recommend & Share Button
Facebook Like & Share Button
Facebook Share Button (Small)
Embedded Post (with Hash Tags)
Facebook Facepile (image example only, names removed for privacy)